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 Brand-X Road Rallye Team


New to road rallyes click on the below 'Welcome' link


 Welcome To Brand-X Rallye Team


 Home of the Original Gimmick Rallye Championship Series









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What is a Gimmick Road Rallye and who is Brand-X?




A Gimmick Road Rallye (sometimes known as Gimmick Road Rally) is like a computer logic game.  In a computer logic game you have may different ways to leave a room (or screen) but there is only one correct way out that allows you to go to another level.  In a Gimmick Road Rallye you are competing on the open road.  Sorry it is not a race.  Most Gimmick rallyes are based upon a theme.  In many cases we give you at least two ways to leave an intersection.   Just as in a computer logic game there is only one correct way to leave a room, there is only one correct way to complete each Route Instruction.  The Brand-X Rallye Team (based in a Chicago suburb) began in 1971 as a group of people that ran gimmick rallyes.  In 1972 we put on our first event, "DECISIONS, DECISIONS", based on the Nixon/McGovern election. In our 38 years Brand-X has put on over 300 rallyes for the public to enjoy.  Our members have over 200 years of rallying experience combined.  For a further introduction to rallying see  Welcome to Brand-X Please scroll down to see our schedule.






To receive information or a Brand-X gimmick rallye schedule or to be added to our mailing list, E-mail us at:  




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This Year Two Sunday Events So You Can Enjoy The Scenery

4/25 March Forth 42 (sub titled) The Answer to the Ultimate Question of Life, the Universe and Everything

6/28 (Sunday) Picture This - The Great Summer Tour Rallye
Again our photo tour rallye, no Long Grove this year.  Start the summer with an easy Sunday tour of the suburbs using photos to complete instructions or locations for questions +

8/1 Night of the Doctor (Doctor Who themed rallye)

10/25 (Sunday) Whoosh Witch 48
Dark themes for Whoosh Witch have been banished. A great rallye for the kids as you will see homes with great Halloween decorations. +

11/7 Tom T Hound Seeks November Hare 

This is a Hare and Hound event not a point-to-point rallye#

 +=Sunday event

 #=Hare and Hound

All Brand-X Rallye Team rallyes begin at Woodfield Mall parking area B2 (near the intersection of West Dr. and Golf Rd.)  Registration opens at 6:00PM (excluding our Sunday events).  We conduct a free rallye school for beginners and novices a half hour after registration opens.  At each event we have a limited supply  of rallye survival kits that we give to cars that register as a first timer for all in the car.  


***Point-to-Point rallye where you set your own course.  











 Click Link: Schaumburg (starting point) Weather Forecast, IL

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