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 Brand-X Road Rallye Team


New to road rallyes click on the below 'Welcome' link


 Welcome To Brand-X Rallye Team











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What is a Gimmick Road Rallye and who is Brand-X?




A Gimmick Road Rallye (sometimes known as Gimmick Road Rally) is like a computer logic game.  In a computer logic game you have may different ways to leave a room (or screen) but there is only one correct way out that allows you to go to another level.  In a Gimmick Road Rallye you are competing on the open road.  Sorry it is not a race.  Most Gimmick rallyes are based upon a theme.  In many cases we give you at least two ways to leave an intersection.   Just as in a computer logic game there is only one correct way to leave a room, there is only one correct way to complete each Route Instruction.  The Brand-X Rallye Team (based in a Chicago suburb) began in 1971 as a group of people that ran gimmick rallyes.  In 1972 we put on our first event, "DECISIONS, DECISIONS", based on the Nixon/McGovern election. In our 38 years Brand-X has put on over 300 rallyes for the public to enjoy.  Our members have over 200 years of rallying experience combined.  For a further introduction to rallying see  Welcome to Brand-X Please scroll down to see our schedule.






To receive information or a Brand-X gimmick rallye schedule or to be added to our mailing list, E-mail us at:  




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This Year Three Sunday Events So You Can Enjoy The Scenery

4/26 March Forth 41 

Kick off of the 2014 season with a typical no nonsense gimmick rallye

6/22 Picture This - The Great Summer Tour Rallye+
Start the summer with an easy Sunday tour of the suburbs using photos to complete instructions or locations for questions

8/10 Field of Dweebs 22

NCAA Basketball theme

10/26 Whoosh Witch 47+
Our annual Halloween Sunday daytime event where you hunt for witches

11/16 UnRallye 50 Get2thePoint#+
This is a point to point rallye where you set your own course to locate answers about specified locations. We provide the map you provide the route you take.







 +=Sunday event



 #=Point to Point Rallye





  Rallye Previews are posted




All Brand-X Rallye Team rallyes begin at Woodfield Mall parking area B2 (near the intersection of West Dr. and Golf Rd.)  Registration opens at 6:00PM (excluding our Sunday events).  We conduct a free rallye school for beginners and novices a half hour after registration opens.  At each event we have a limited supply  of rallye survival kits that we give to cars that register as a first timer for all in the car.  




***Point-to-Point rallye where you set your own course.  


















 Click Link: Schaumburg (starting point) Weather Forecast, IL




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